I use cognitive sciences to help companies foster positive behavioral change.
Here are a few examples of what I've been working on.
Academic and professional development.
Using the latest research in personality science and big data analysis, I advised IDP Partners on their work creating a service targeting students and universities.
Beyond green nudges.
How can we help people adopt more sustainable behaviors? Going beyond the simple green nudge (e.g. making the vegetarian option the default option), I use social psychology tools to help design friendlier apps or corporate programs.
Communicating complicated ideas.
Many companies working in deep tech have difficulties communicating clearly about the benefits of their product to their clients. This can decrease engagement and uptake, as people tend to distrust what they do not understand. Working with companies, I develop tools to make their technology fun and accessible for all.